Did you know that 9 of 10 of your customers are afraid of sharks? 3 of them won't even get in the ocean. Humans are wired to be afraid of sharks. It’s our survival instinct. Shark OFF has taken proven electrochemical technology - developed by shark scientists over decades of research - to overwhelm sharks’ senses and let them know your customers aren’t dinner. Yes, there IS something that repels sharks. You can sell your customers more than every other shop around. You can sell them peace of mind. The handmade Rio was designed to stand up to more active lifestyles. It’s also easier to get on and off the little ones’ ankles. We make the Rio with real Velcro® so it stays put when you are having fun in the water. And our new band loop makes sure it stays put around your busy ankle or wrist. Black is one of our favorite colors! It works with everything, just like the Rio Noir. Why “Noir"? Everything sounds cooler in French. It also makes us think of how utterly black the ocean is on a warm Hawai’ian night.